“We buy gold, we sell boxes.” Principles for a blockbuster sporting spectacle

Posted on November 15, 2009 by verena

how to avoid dystopia
1.     The impact of “sports” must reach beyond the event (and it serving capitalist desires). Sports must be regarded as driver for the national social-wellbeing and social inclusion. Main priorities should thus be the improvement of existing sports facilities and the direction of public awareness towards [...]